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Roche / Pioneering Precision with Vapor Chamber Technology
2025
Summary
Embarking on an ambitious project with Roche, we spearheaded the visual and educational overhaul for the launch of their cutting-edge LC Pro, equipped with revolutionary Vapor Chamber Technology (VCM). Our work spanned from internal educational tools to high-impact marketing visuals and trailers, setting a new benchmark in PCR technology presentation.
Services
— 3D Visualisation
— Creative Direction
— Styleframes
— Motion graphics
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Overview
Roche's LC Pro introduces a Vapor Chamber Technology, a leap forward in thermal management for PCR systems, ensuring unparalleled temperature uniformity across samples. Our role was to not only educate but visually captivate, explaining this complex technology in an accessible yet engaging manner.
Aproach
- Educational Tools:
- We developed interactive apps and PDFs for Roche's internal education, simplifying the science behind VCM for training purposes.
- Visual Redesign:
- Redesigned the visuals of the LC Pro for Roche's digital platforms and documentation, ensuring the machine's aesthetic appeal matched its technological prowess.
- Marketing and Education through Video:
- Short Trailer: Crafted an eye-catching trailer for an exhibition in China, designed to intrigue and inform in a brief, impactful format.
- Detailed Video: Produced an extended video detailing the VCM's advantages. This video highlighted how the even heating reduces false results and retesting, emphasizing faster result delivery for patients, setting Roche apart from competitors.
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Results
- Enhanced Understanding: The educational tools provided Roche's team with the knowledge to understand and promote VCM effectively.
- Visual Impact: Our redesign of the LC Pro visuals helped in making the technology not just understood but also visually appealing, enhancing user engagement on digital platforms.
- Effective Marketing: The trailers played a pivotal role in marketing the LC Pro, with the short version acting as a teaser that drew crowds at exhibitions, and the longer version serving as an in-depth guide on why VCM stands out, thereby reinforcing Roche's position as an innovator in the field.
- Patient Impact: By emphasizing the technology's reliability and speed, we indirectly highlighted the broader benefit to healthcare, where accuracy and time are of the essence.
A design and direction studio.
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