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Ross Europe / Valve Virtuosity in Motion
2024
Summary
Explain the unexplainable! Ross Europe's valves are not just pieces of engineering; they're the Swiss watches of the valve world - intricate, precise, and with more features than a smartphone. How do you showcase the invisible magic inside these devices to both impress at an exhibition and educate the keen-eyed engineer?
Services
— Motion design
— 3D
— Fluid simulation
— Video editing
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Overview
Ross Europe's valves, including the sophisticated coaxial and proportional pressure regulation valves, are feats of engineering. Our task? To make the invisible workings of these high-tech valves not only visible but utterly captivating for both marketing dazzle and technical education.
Aproach
- Dissection through Animation: We embarked on an animation journey to virtually dissect these valves, showcasing their internal mechanics without the need for physical disassembly.
- Feature Highlight: Each animation was designed to focus on unique features like self-diagnostic capabilities, connectivity options, and the delicate dance of pressure regulation, all while keeping the visuals engaging.
- Educational Entertainment: Combining technical accuracy with visual flair, we aimed to make complex information digestible and intriguing for engineers and laymen alike.
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Results
Outcome:
Ross Europe now has the ultimate show-and-tell kit. Their valves, once hidden gems within industrial applications, are now stars of the show, visually dissected for all to admire. These videos not only serve as a beacon for potential clients but also as an educational tool that says, "Yes, we're this clever."
A design and direction studio.
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