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Crafting 'Studer World' / 3D Visuals for Cable Solutions
2024
Summary
Our collaboration with the agency Blueheart brought Studer Cables' vision to life through detailed 3D renderings, exhibition stand designs, and contributions to the creative direction of their new website, encapsulating their global and local impact, particularly in Switzerland's infrastructure for Rolling Stock, Railway, and E-Mobility.
Services
— 3D rendering
— Creative Direction
— Illustration
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Overview
The project entailed creating a visually compelling narrative for Studer Cables, showcasing their products in various applications, from hyper-realistic cable renderings to expansive 3D environments representing their market presence.
Aproach
- Product Renderings: We produced high-fidelity 3D renderings of all Studer Cables' products, ensuring each cable's texture, color, and utility were captured accurately for product explanations and marketing materials.
- Exhibition Stand Conceptualization: Utilizing 3D illustrations, we helped Blueheart plan and visualize Studer's exhibition stands, creating an immersive "Studer World" where Switzerland's landscape symbolized their cable distribution. This concept extended into detailed, closer-to-reality renderings for exhibits, offering visitors an engaging, zoomed-in perspective of their products in action.
- Website Creative Direction: We contributed to the innovative design of Studer's new website, focusing on a UX/UI that would reflect the quality and innovation of their cables. This included:
- Interactive Elements: Planning for dynamic visuals like an interactive web app where users can explore the "Studer World" through animation (currently in development).
- UX/UI Design: Providing previews and prototypes to ensure the website would offer an intuitive and informative user experience, mirroring the precision of Studer's cables.
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Results
- Visual Impact: The realistic renderings and 3D world concepts have provided Studer Cables with captivating visuals for both digital and physical marketing, significantly enhancing brand perception.
- Exhibition Success: The 3D conceptualizations for exhibition stands not only attracted attendees but also provided a tangible sense of Studer's market impact, making complex products accessible through visual storytelling.
- Future-Ready Website: With UX/UI designs in place, Studer's upcoming website is poised to offer an interactive and educational platform, setting a new standard for how cable manufacturers engage with their audience online.
- Ongoing Innovation: The planned animations for the web app promise to further engage users, turning the website into an interactive experience that educates and entertains, reinforcing Studer Cables' position as industry innovators.
A design and direction studio.
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