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Ho-matic Dynamics / A Comprehensive Digital Transformation
2024
Summary
Over half a decade, we've partnered with HOmatic to revolutionize their digital presence. From detailed product renderings to SEO optimization, our collaboration has covered every aspect of digital design and marketing to streamline customer interactions and showcase their innovative valve solutions.
Services
— Custom CMS
— Fluid Simulation
— Editorial
— Product Visualisation
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Overview
HOmatic sought not just a digital facelift but a full ecosystem where customers could explore, understand, and customize their product offerings effortlessly. Our work spanned from creating visual assets for their catalog to reimagining their online interface with Swiss precision.
Aproach
- Catalog and Product Renderings: We started with hyper-realistic renderings of their entire product range, including cut-section views for detailed sizing imagery, which provided an unparalleled look inside the pinch valves.
- Particle Simulation and Functionality Videos: To demystify how pinch valves operate, we employed particle simulations showing nuts flowing through the valve, effectively illustrating the valve's mechanism in an engaging way.
- Website Relaunch: Embracing a clean, user-centric Swiss design, we redesigned their website to enhance the user experience. This included:
- Interactive Tables: Allowing users to select different sizes, functions, and materials with a click, offering a tailored product exploration journey.
- SEO Optimization: Enhancing content and structure for better search engine visibility, ensuring HOmatic's innovative solutions reach their target audience effectively.
- Ongoing Marketing Support: We've continued to support HOmatic with targeted marketing strategies, adapting to new product introductions and custom solutions developed over the years.
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Results
- Enhanced User Experience: The new website design significantly simplified the customer journey, resulting in increased engagement and a higher conversion rate.
- Educational Impact: The visual explanations and interactive elements have become key educational tools for clients, simplifying complex engineering concepts into digestible visuals.
- Market Expansion: Through targeted SEO and marketing efforts, HOmatic has not only retained but expanded its market presence, appealing to new customers with a keen interest in high-quality, customizable valve solutions.
- Long-Term Partnership: Our enduring relationship has fostered continuous innovation, ensuring HOmatic's digital and marketing strategies evolve with their product line.
A design and direction studio.
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