aisot / A Rebranding Adventure
— Identity Design
— Ads
— UX/UI
— Marketing Concept
Overview
We took the old logo, threw it into a blender, and out came a sleek, modern masterpiece with a custom typeface that says "we mean business." Then we wrote the book on how Aisot should look, from colors that pop to business cards that don't get lost in wallets. Although we didn't build the site, we made sure it was dressed to impress with layouts so intuitive, even your grandma could navigate it.
This rebrand is like Aisot's new suit - tailored for tech leaders. We mixed black, white, green, and a pop of orange for that "we're serious but also fun" vibe. The bell curve? It's not just for stats anymore; it's now a cool design element nodding to their love for LLMs and probability distributions.
Aproach
We started by peeling back the layers of Aisot's existing brand like an onion, finding the core of what makes them tick. Then, we redesigned everything to shout "trust us, we're innovative!" The bell curve became our secret weapon, symbolizing their data-driven magic across all platforms.
Results
The rebrand didn't just change how Aisot looks; it changed how the world sees them. Their new logo and branding shout "we're the experts here." The website now feels like a smooth, AI-guided tour through their offerings, making them the go-to for investors who want to ride the wave of AI in finance. This isn't just a new look; it's a statement of intent for industry dominance.
