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Elevating Presence: Designing Success at the Trade Fair for Maverix Securities AG

A Stand That Stands Out

Mirato had the exciting opportunity to support Maverix Securities AG, one of Switzerland's leading securities firms in structured products, with their trade show appearance. Our mission was to create an exhibition stand that not only reflected Maverix's vision, mission, and values but also ensured a commanding visual presence.

Embracing Innovation

Maverix Securities AG, stepping away from its former identity as CAT Financial Products, emphasizes innovation and a break from traditional investment culture. To mirror this forward-thinking approach, we took on the design and detailed execution of their trade show booth, ensuring that every aspect from concept to construction highlighted their progressive stance.

Design and Execution:

  • Modern Aesthetics: We crafted a booth with clean lines and contemporary elements to underscore the client's commitment to innovation. The design was focused on creating an open, welcoming space where attendees could explore new products and services in an engaging environment.
  • Interactive Experience: The inclusion of interactive elements like a photo booth not only drew visitors in but also visually communicated the company's dynamic and approachable brand.

Digital Integration:

  • Dynamic Content: Beyond physical design, we produced the digital content for display screens at the booth. These vibrant presentations were designed to communicate key messages succinctly and effectively, providing visitors with insights into Maverix's offerings and cutting-edge technologies.

Outcome:

The result was a trade show booth that not only captured attention but also facilitated meaningful interactions, reflecting Maverix Securities AG's position as a leader in the financial products sector. The blend of physical design with digital storytelling offered an immersive experience, highlighting the firm's innovative products and client-focused approach.

Looking Ahead:

We are thrilled with how the project turned out and look forward to continuing our collaboration with Maverix Securities AG on future endeavors. Our work together demonstrates how strategic design can effectively communicate a brand's evolution and its commitment to innovation.

Engage with Us:

If your brand is evolving or seeking to make a significant impact at industry events, let us help you design an experience that resonates with your audience. At Mirato, we specialize in turning your vision into an engaging reality.

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