Beyond the Lens: The Power of 3D Rendering in Marketing

Why Not a Photo? The Advantages of 3D Renderings in Advertising

A 3D rendering not only offers various organizational and economic benefits over traditional photography but also opens up entirely new possibilities for advertising.

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Why Not a Photo?

The key advantages of renderings are often overlooked: in addition to accurately depicting a product, renderings provide the flexibility for animations, adaptations, and continuous variations. Imagine wanting to change the sofa in a photographed scene a few months later? For a photographer, that's impossible if the original setup no longer exists.

Want to cut open a valve and show water flowing through it? That's where we come into play.

From CAD to Mesh

CAD files fundamentally differ from "standard" 3D files as they contain precise coordinates and manufacturing routes for a product. Although less flexible than 3D models, they provide exact representations crucial for production. On the other hand, mesh-based 3D models are better suited for photorealistic visualizations and offer unrestricted texturing possibilities.

Converting CAD files into 3D models is possible in most cases and provides numerous benefits, including time savings and the opportunity to showcase products online before they are even manufactured.

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What About Costs?

The advantage over traditional photography lies in the process itself: with digital 3D renderings, costs for location rentals, logistics, teams, post-production, and travel are eliminated. All of this can be handled by a single 3D artist.

Rather than focusing on fixed prices, which are rarely appropriate due to the variability in project complexity and requirements, it's better to consider that costs can vary widely based on the detail and realism required. Single product cutouts (e.g., for an online shop) can be rendered cost-effectively in large quantities, fitting neatly into our workflow for competitive pricing.

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Attention to Detail Like No Other

We prioritize the last 10% of love for detail that no one else would walk with you.

Before the project begins, you'll meet your personal project manager to clarify any last questions about the project. Behind the scenes, we start project planning, and our specialized 3D artists begin implementation. Through collaborative discussions, the 3D visualization is optimized - including two revision rounds if necessary.

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